Present a new positioning of NEO that creates excitement around the collection and extends the NEO brand experience on digital channels.

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The adidas NEO Weather Widget is a real-time weather forecast that detects your location and gives you the temperature and some suggestions on what to wear by some cute models! If you’re too depressed by the bad weather in your own city, you can check out any other city in the world. And if you find yourself addicted to checking, you can embed it directly on your own Facebook wall or your blog as an interactive in-stream, or download it to your computer for no more future clothing hiccups!

 

The project was online at www.adidas.com/neo during the summer of 2012. Read about it here: http://www.adidas.no/goallin/news/2012/02/neo-weather-widget