THE FUTURE OF FASHION IS NOW
- Boijmans van Beuningen
- SuperHeroes Amsterdam
- MY ROLE
- Project Lead and Art Direction
- APPLAUSE TO
- Nando Pawirodikromo
- Rogier Vijverberg
- Chris Noble-Partridge
- Bao-Anh Bui
The brief was to create the perfect online experience to coincide with The Future of Fashion exhibition at Boijmans van Beuningen museum, in collaboration with the Han Nefkens Foundation.”
We created an online platform that’s not all about the visuals; striking colours and lines. It’s a discussion platform, catching the attention of those with a keen-eye for fashion and design, opening up vision and discussion on the future of fashion.
The thinking: Teaming up with Boijmans van Beuningen museum and the Han Nefkens Foundation, we created an online experience that’s so fashion darlings! Like minded fashionistas can come together and put the world to rights with their opinion of modern day fashion alongside handpicked future influencers.
The outcome: Extensive press coverage across The Netherlands and the UK, from online magazines and well read blogs.