Again the challenge was to “present the perfect quality resolution and lifelike colors of the new LG IPS monitors to the world, by using the screen.”

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To demonstrate this we wanted to use the actual technology to sell itself. So the film was shot in hidden camera setting in the World Fashion Centre in Amsterdam and involves the IPS 21:9 UltraWide monitors plus a set of beautiful girls. The psycho-physical experiment is demonstrating just how lifelike the image quality of the new monitors is. So lifelike, it even influences men’s physical abilities… See video underneath.

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Screen grabs: These are some of the reactions during the experiment.

3.8 million views in just a weeks. It was featured on several websites, blogs, tweets and Facebook posts. Again raising brand awareness and positive buzz about LG.

The brief was to “create excitement for the 2012 Christmas gift selection. The campaign must match Diesel’s festive store window theme of playing cards and dice.

How could the world of magic be applied to the festive season to make a fun social comment with a Diesel wink? Christmas is a time of increasingly obscene over-commercialization and brand brainwashing so it was our duty to remind people of the true joy of the holidays again – by literally controlling their minds. Oh, the irony.

A group of customers were hypnotized to reach agonizing levels of ecstasy over Diesel gifts – just as a child would on Christmas Day morning.

To ensure that as many people as possible were aware of the gifts we created a full month’s worth of campaign content: a trilogy of films to remind of how epic Christmas morning used to be; the ‘Behind the Dreams’ making of film; as well as daily supporting social content. Watch it all the episodes here www.diesel.com/magicofchristmas

See how we hypnotised the models into antisipation, joy and goodwill. 

The challenge was to transform the perception of Diesel’s Fresh and Bright colored underpants… into haute couture pieces of high fashion with an ironic Diesel wink.”

Conceptually Fresh & Bright is all about the color. Therefore to elevate the perception of the underwear to high fashion, our solution was to surround the pants with premium ART connotations before revealing the color. So we started out with classic white underwear on a model poised in sculptural poses. We placed him on rotating podiums, and with tongue firmly in cheek, created an over the top art exhibit. 

An interactive art gallery to elevate the colorful Diesel Fresh & Bright underwear collection to the world of modern art. ‘The Art of Color’ is an online art gallery exhibiting 3 interactive dada inspired coloring installations, produced together with French/Swiss artists Ben & Julia.

‘Oh Mother Where Art Thou’ features lollipops which lick the color onto the intimates; ‘Your Mind Sprays Tricks’ plays with spray can wielding handroids; finally in ‘How She Used To Look At Me’ a laser-eyed unicorn’s head shoots bolts of color onto the underwear…

The exhibition was socially integrated – Facebook fans wrote short poetic pieces about the colors, which were featured on the website to inspire users to explore all the art pieces.

The exhibition was featured on dozens of fashion blogs and is currently being shown offline as video art on display around the world. Most importantly it “Makes you want a pair of Diesel underwear!” – Trend Hunter.

Some sketches, ideas and web design that didn’t make it to the final round.

And that’s how we made intimates Fresher and Brighter than ever!

The big question was: How lifelike is the IPS technology? We wanted to put the monitor to the test, so we built a floor of monitors inside an elevator and displayed a recreation of the floor falling down the elevator shaft. And? Unsuspecting office workers certainly confirmed the answer after being exposed to the surprise of their lives… See video underneath.

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Screen grabs: These are some of the reactions during the ride. 

With 10 million views in just a week and 20 million over 8 weeks the whole world was talking about LG’s IPS screens. Covered by tens of thousands of websites, blogs, tweets and Facebook posts, the film was picked up by global TV broadcasters, Good Morning America, The Today Show, ITV, RTL, Chinese CCTV, and numerous Korean channels. All leading to market shares in key territories increasing by 20%.

The brief was to create a music platform for new and upcoming bands. But also create a place for people to discover and promote new music.

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How good is your music taste? Now you have a chance to prove it. Start a Clash and challenge your friends! BeatClash harnesses that basic competitive drive to inspire people to scout out and spread the word about new bands, and at the same time, get to discover more great music.

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A simple challenger mechanic that develops into a whole ecosystem of a music scout gaming platform. The better music you submit and the more you win, the higher your reputation and your bragging rights become!

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WeSC is a Swedish street fashion brand with roots in the skate culture. The challenge was to create a digital solution that connects WeSC to new cultures like music and/or art.

People upload a lot more photos then videos online because the process is too long and complicated. So how might we create a tool to lower the bar so that people can share and collaborate in the art of the video?

The “3 Second” application is a collaborative creative video tool that allows you and your friends to easily show the world what’s going on in your life in moving pictures. The application let’s you film for 3 seconds at the time, add a filter to you clip and put it in a folder where all your clips gets added to a timeline and showed as one movie. By sharing a folder with your friends you don’t have to try to collect everyone’s video material after a happening, because we all know that thats very unlikely to happen.

We choose 3 seconds because it’s short enough to make anything you shoot look interesting. 3 seconds can inspire you to really be creative or to just shoot anything fun that happens around you.

The Mix and Match need to help the kids to express themselves in a NEO way. In a simply and fun way it should animate the kids to share their favorite personal NEO styles and explore the latest collection.

The NEO Kid was an interactive paper-toy that allowed you to personalize the digital paper dolls outfit by mixing and matching the new NEO collection. Once you were happy with the NEO kid’s style it could be brought to life by a hitting the print button. Then by cutting, folding and adding some glue, all of a sudden you had your a digital paper doll is as tangible as a shoe.

The NEO Kid mix and match tool was build to live on your Facebook wall as well as it could be integrated to blogs. By sharing your NEO Kid you didn’t just allow your friends to see him with your favorite clothes, but they could also mix and match to create their own NEO Kid straight from your NEO Kid.

The NEO Kid also lived on Instagram and it got it’s own blog showcasing all the NEO Kids created around the world, with small competitions along the way.

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The project was online at www.adidas.com/neo during spring and summer 2012. 

This was a 1 hour challenge to use technology to reduce the amount of taxi scams amongst tourists in Amsterdam.

Cab Tab is a collaboration tool between The Tourism and Convention Board of Amsterdam, hotels and taxi companies to reduce taxi scams. The app sends the details from your cab ride to your hotel and the cost is added to your hotel bill, were they will make sure the trip was not overpriced. Finally you can take a cab without arguments, worrying about wearing cash or not being able to pay by card. 

Present a new positioning of NEO that creates excitement around the collection and extends the NEO brand experience on digital channels.

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The adidas NEO Weather Widget is a real-time weather forecast that detects your location and gives you the temperature and some suggestions on what to wear by some cute models! If you’re too depressed by the bad weather in your own city, you can check out any other city in the world. And if you find yourself addicted to checking, you can embed it directly on your own Facebook wall or your blog as an interactive in-stream, or download it to your computer for no more future clothing hiccups!

The project was online at www.adidas.com/neo during the summer of 2012. Read about it here: http://www.adidas.no/goallin/news/2012/02/neo-weather-widget

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