Hi. I’m Silje.
I do Art & Design Direction
Captivating user journeys sprout from my fingertips, stories come alive, and pixel-perfect designs magically appear (with diligent effort).
This is my work.
Client: Diesel
Role: Art Director
To spark enthusiasm for Diesel’s Gift Collection, customers were hypnotised to become 5-year-olds reliving the Magic of Christmas, and to reach agonising levels of ecstasy over Diesel’s gifts.
Since Christmas is a time of obscene over-commercialisation and brand brainwashing, we decided to remind people of the true joy of the holidays – by literally controlling their minds. Oh, the irony. You can watch ‘Behind the Dreams’ on youtube.
Results:
Without any media support, the campaign reached a total number of 4.9 million people online. The website hosting the trilogy and gift selection also won 7 web content awards.
Client: LG
Role: Art Director
Inspired by chickens’ remarkable ability to keep their eyes focused during movement, a chick named Lizzy launched the new LG G2 smartphone with Optical Image Stabilisation.
The film ‘Steady Feathers’ tells the story of a cameraman named Dave and his chicken, Lizzie, as they take matters into their own feathers to achieve the perfect ‘stabil-eyesed’ shot
Results:
Lizzy took off earning 46 million views, 2.7 million likes, 790K shares, and 15,7K comments in only 6 days.
Client: Calvin Klein
Role: Design, UX/UI, Strategy
A fresh new online experience to match Calvin Klein’s new collections and exclusive collaborations.
After CK rebranded with a new logo and typeface, I redesigned the EMEA e-commerce platform to align with their updated aesthetics. Next to this I worked on creating digital strategies to reclaim the space of classic everyday essentials and launching exclusive collaborations.
Results:
The redesign was done in two months, and the launch strategies achieved a higher sell-through with a lower return rate for the new essentials and multiple record-breaking launches.
Client: Tommy Hilfiger
Role: Head of Digital Design, Strategy
The all-over pattern of the TH Monogram collection, debuted during New York Fashion Week, was launched with nothing less than an all-over digital experience.
I led the digital design team in refreshing the Tommy Hilfiger website for the launch of their Monogram Collection. We crafted a seamless user journey by strategically tailoring content across diverse touch points, considering varied traffic sources and user behaviours.
Client: SIL-LI.ME
Role: Founder & Maker
My own playground to express my design vision.
I founded my own company with multi functional essentials, to encourage a shift away from product overconsumption. Like the MultiTote that transitions from backpack to tote in only one step. Beyond the product development crafted using traditional techniques, I also designed the branding and art directed the shoots.
Results:
The brand won both Overall Talent by Aquent and was featured by de Bijenkorf.
How can I help?
I bring a decade of know-how to turn your creative challenges into a tangible reality. I’ve worked for a wide range of clients from start-ups to industry leaders, and collaborated with agencies like Sid Lee, AKQA, Achtung, Super Heroes, and TBWA. Notably, I built and led the digital design teams for Calvin Klein and Tommy Hilfiger.
Holler