With LG’s new ultra widescreen hi-res monitors at hand, we installed them above men’s urinals and made them look like normal ad boards. However when guys came to relive themselves the screens sprang to life with crisp images of sexy female models, who appeared to be peering at the men’s family jewels. The images were so lifelike that most guys got stage fright.
Client: LG
Agency: SuperHeroes Amsterdam
My role: Concept and Art Direction
Our brief was to push the Christmas gift selection based on Diesel christmas card aesthetics. Around christmas is when all brands are competing with sickly sweet christmas advertising trying to win consumers. We wanted to bring back the true Magic of Christmas, but with an ironic ‘Diesel’ Twist.
So Diesel literally hypnotised the spirit of christmas into the models, with a big wink to festive brand brainwashing. Making consumers for the first time in history redeem the true christmas spirit and reach orgasmic delight over Diesel’s gift selection.
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See our blessed child’s in The Magic of Christmas
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Client: Diesel
Agency: SuperHeroes Amsterdam
My role: Interaction Design and Art direction
This is where fashion and digital art performance collide: The new Diesel interactive installation is an exhibition that explores the relationship between underwear and masculinity. The art of color was to reframe the perception of the underwear from cheap and fast, to contemporary art, by making an exhibition out of the process of producing them.
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Experience the Art of Color
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Client: Diesel
Agency: SuperHeroes Amsterdam
My role: Concept, Interaction design and Art direction
LGs latest IPS monitors have colors so lifelike that images look real. There’s only one way to prove it, so we put it to the monitors to the test. We kitted out an elevator floor with a grid of nine IPS monitors to test if office workers would believe the floor was falling out from beneath them. Well they did, proving that the IPS monitors are indeed, ‘So real its scary’. See the video below.
Client: LG
Agency: SuperHeroes Amsterdam
My role: Concept and Art Direction
How good is your music taste? Now you have a chance to prove it. Start a Clash and challenge your friends! BeatClash harnesses that basic competitive drive to inspire people to scout out and spread the word about new bands, and at the same time, get to discover more great music.
Client: Replay
Agency: SuperHeroes Amsterdam
My role: Concept and Art Direction
Welcome to home videos 2.0. Forget hours and hours of editing long movie clips to try to make them interesting. Forget writing several emails to your friends trying to get the videos from your last trip together. In one simple app, you and your friends can document and share the next big thing in your lives. Because the best moments are shared with others and relived with moving images.
Client: WeSC (We are the Superlative Conspiracy)
Agency: North Kingdom and Åkestam Holst
My role: Concept, Interaction Design and Art Direction
The interactive paper-toy encourages you to mix and match your favorite items from the new adidas NEO collection. Once you styled them you can have them living virtually on your Facebook or blog. And you can also bring them to real life. Hit the print button, cut, fold and glue, and all of a sudden you have a mini you.
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Client: adidas NEO
Agency: SidLee Amsterdam
My role: Concept, Art direction, Filming and Video Editing
A bad scam is the ultimate insult and taxi scams are well known and a growing problem in Amsterdam. And naive tourists are the easiest target. To prevent this we created CabTab. A collaboration tool between the city of Amsterdam, hotels and taxi companies, where cost of the cab ride is added to the tourists hotel bill so the hotel ensures that the ride was not overpriced. CabTab simply allows tourists to take a cab without worrying about cash or scams.
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Client: The Tourism and Convention Board of Amsterdam
Agency: HyperIsland and AKQA
My role: Concept Development, Copy and Art Direction
Rain, sun, snow or storm, true style never takes a break. The adidas NEO Weather Widget showcases the newest collection while telling you what Mother Nature has up her sleeve.
Client: Adidas NEO
Agency: SidLee Amsterdam
My role: Concept and Art Direction
I started exploring traditional advertising in high school, simply because I needed to do something creative while studying economics. Im very easily bored, therefore I love the way digital has changed everything I knew in advertising. At the moment I’m an Interactive Art Director at SuperHeroes Amsterdam, where I rescue brands out of nasty situations.
Here are some of the brands I had a fun time playing with:
GreenPeace, LG, Diesel, adidas originals, adidas NEO label, Replay, Leo Messi, WeSC, Sveriges Radio, HyperIsland.
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I’m just a few clicks away from us having a nice chat. Just dial +31 (0)649360433 or drop me an email silje.lian@hyperisland.se..
