MAGIC OF CHRISTMAS

Our brief was to push the Christmas gift selection based on Diesel christmas card aesthetics. Around christmas is when all brands are competing with sickly sweet christmas advertising trying to win consumers. We wanted to bring back the true Magic of Christmas, but with an ironic ‘Diesel’ Twist.

So Diesel literally hypnotised the spirit of christmas into the models, with a big wink to festive brand brainwashing. Making consumers for the first time in history redeem the true christmas spirit and reach orgasmic delight over Diesel’s gift selection. Discover more here…

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See our blessed child’s in The Magic of Christmas
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Client: Diesel
Agency: SuperHeroes Amsterdam
My role: Interaction Design and Art direction

STEADY FEATHERS – CHICKEN CAM

Have you ever heard of the vestibulo-ocular reflex of a chicken? It is a chicken’s amazing ability to keep its eye focused during movement. When LG asked us to promote its new flagship smartphone the G2 and its campaign theme ‘Learning from you’, we ran out to the chicken farm. And here it is: STEADY FEATHERS! Directed by Willem Gerritsen from Czar.nl and in close collaboration with Korean Krema Worldwide, we are taking our favorite chicken Lizzy to Hollywood fame… See the video below or read more here…

Client: LG
Agency: SuperHeroes Amsterdam
My role: Concept and Art Direction

SO REAL IT’S SCARY

LGs latest IPS monitors have colors so lifelike that images look real. There’s only one way to prove it, so we put it to the monitors to the test. We kitted out an elevator floor with a grid of nine IPS monitors to test if office workers would believe the floor was falling out from beneath them. Well they did, proving that the IPS monitors are indeed, ‘So real its scary’. See the video below or read more here…

Client: LG
Agency: SuperHeroes Amsterdam
My role: Concept and Art Direction

3 SECOND APP

Welcome to home videos 2.0. Forget hours and hours of editing long movie clips to try to make them interesting. Forget writing several emails to your friends trying to get the videos from your last trip together. In one simple app, you and your friends can document and share the next big thing in your lives. Because the best moments are shared with others and relived with moving images.

Client: WeSC (We are the Superlative Conspiracy)
Agency: North Kingdom and Åkestam Holst
My role: Concept, Interaction Design and Art Direction

THE STORY ABOUT ME, MYSELF AND I

I like to be high and low and take on a broad range of projects. I’ve not only been working on digital and traditional advertising campaigns, but I also enjoyed creating apps and tangible hand craft. At the moment I’m freelancing and I’m ready to help you out of nasty situations.

Here are some of the brands I had a fun time playing with:
GreenPeace, Converse, LG, Diesel, adidas originals, adidas NEO label, Replay, Leo Messi, WeSC, Tommy Hilfiger, HyperIsland.

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I’m just a few clicks away from us having a nice chat. Just dial +31 (0)649360433 or drop me an email silje.lian@hyperisland.se.