With LG’s new ultra widescreen hi-res monitors at hand, we installed them above men’s urinals and made them look like normal ad boards. However when guys came to relive themselves the screens sprang to life with crisp images of sexy female models, who appeared to be peering at the men’s family jewels. The images were so lifelike that most guys got stage fright.
Agency: SuperHeroes Amsterdam
My role: Concept and Art Direction